Popularization and promotion of science have been a regular part of scientific life at IMSAS for many years. Since our popularization activities are mainly intended for children and student audiences, it is essential that we can so-called "humanize" the often technically demanding processes and scientific theories and apply them to common everyday activities. Transforming highly specialized scientific work into intelligible speech is challenging, so we welcomed with joy and enthusiasm that SAS organized a "Seminar for popularizers and coordinators of popularization at SAS workplaces" on March 20 and 21, 2023, and also included media training. As part of the two-day program in the charming premises of Smolenice Castle, with the participation of members of the SAS presidency, representatives of the Office for EU Support of SAS Projects, the Office for Technology Transfer of SAS, and several media personalities presented themselves.
As part of the presentation on the subject of Social networks in science - importance, contribution, and targeting, Martin Rajec from the Zaraguza digital advertising agency explained the need to be concise with an appropriate amount of emotion in the social media space.
 From behind the scenes of the Slovak press agency, Viera Kulichová told us how the media look at scientific topics and why it is crucial to be prompt and up-to-date when informing the public about scientific issues.
Lívia Hlavačková, who has published dozens of popular science blogs and several hundred posts on social networks on medical topics, showed us in her lecture Humanization of Science how even a complex subject can be retold engagingly through stories.
However, the star of the program for us was the well-known presenter of educational programs VAT magazine and EXPERIMENT on RTVS (Radio and Television of Slovakia) Gregor Mareš. He took our breath away with his professional demeanor and spontaneity in his speech, so we thought for a little while that the media speech couldn't be that complicated until the training started... but that's another story :-)